Kethleen Bruno — UX Researcher & Product Designer

service design

product strategy

ux research

UX Researcher & Product Designer · Curitiba, BR · Open to new projects

Designing from the messy middle of services,
operations and user needs.

see my work

Warning: your project was not researched properly.

Next time you launch, Kethleen will attempt to repair any damage to the user journey.

LATEST PROJECTS

the ones I can show ↓

A living document, updated as new projects wrap up and clear NDA review.

Zoeh Studio

2026

Turning UX expertise into a clear digital offer

View project →

URBS

2026

Making everyday transit card management easier to navigate

View project →

🔒

Additional work is protected by NDAs.

I can't publish enterprise projects for ExxonMobil, Braskem, and other clients, but I'd be happy to walk you through the context, process, and outcomes in a live conversation.

Ask me about them

Experience across enterprise UX, service operations, hospitality, travel, and digital transformation.

about me

WHAT I BRING THAT MOST RESEARCHERS DON'T.

Most UX researchers come from design or academia. I come from operations: hospitality, logistics, enterprise workflows, service recovery. That means I already understand the constraints your users work inside before I run a single interview. I don't need to be taught that processes are messy or that stakeholders have competing priorities. I map that. Then I help you decide what to change.

I'm a UX Researcher and Product Designer with 5+ years in research-led product work and 15+ years in service-heavy environments, including Disney-trained guest operations, enterprise supply chain at ExxonMobil, and digital transformation programs at Braskem across Latin America.

Currently open to remote UX Research & Product Design roles with US-based teams

Kethleen Bruno illustrated portrait animation

15+ yrs in services ✳

RESEARCH-LED, OPERATIONALLY GROUNDED, OUTCOME-FOCUSED.

CAPABILITIES THAT TURN COMPLEXITY INTO INTUITIVE EXPERIENCES

SOME OF MY TECH STACK

UX Research & Synthesis

Journey & Workflow Mapping

Service Design

Product & UX Strategy

Metrics & Decision Support

FROM MESSY WORKFLOWS TO
BETTER PRODUCT DECISIONS.

My process helps teams understand how work actually happens, where friction gets in the way, and what needs to change across services, products, and operations.

let's improve

DIGITAL JOURNEYS TOGETHER.